LaboCosmetica FIERO 250ml (Super Finish Genuine Polish - Primer For Coating)

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Brand Introduction:

Since 1965 Mafra has the aim to enhance and protect with great passion the international automotive heritage; this is possible by applying the maximum expression of Made in Italy to cosmetics for cars.

Thanks to its manufacturer experience and its forefront Research Laboratories, Mafra combines perfectly high level quality and technology standards through artisanal production methods that allow excellent final results.

The history of Mafra has its roots in the distant half of the sixties. The entrepreneurial instincts of its founder, Gianfranco Mattioli, suggested him to transfer the principles of human cosmetics in a totally new field: so was born the famous slogan "cosmetics for your car."

What was called cosmetics at that time, is today called detailing.

This is why, from this insight and more than half a century later, his descendants have given rise to the Labocosmetica line: a great concentrated of technology, innovation and tradition dedicated to those who demand the most for treatment of his car.


Product Description

Super finish genuine polish - Primer for coating

#FIERO is an innovative and refined water based primer without waxes or silicones. It does not cover defects but eliminates them leaving a pure and real finish with an extreme and deep gloss on the treated surface, creating the ideal condition for the application of nanoceramic coatings. Our primer was designed specifically to prepare the surface for the next coating application phase Thanks to the innovative S.A.M. (Self Assembled Monolayer) technology, it guarantees a strong and lasting link between the surface and the applied nanoceramic coating, including our sealant #Cupìdo. The traditional primers that use resins and fillers to get an excellent finish, need a long time to link on the paint, usually from 6 to 12 hours of waiting! With #FIERO all this does not happen because it allows the application of the chosen coating immediately after the finishing phase, thus saving the detailer a lot of time. #FIERO is a sincere super refiner, does not fear IPA and is compatible with all coatings that require UV lamps without any drop in Gloss. #FIERO in fact contains neither resins nor fillers (fillers) or waxes, its formula is composed of a careful selection of synthesized abrasives that adapt to the surface thanks to the innovative technology "Adaptive Abrasive Technology." This technology allows to obtain a finish always perfect and pure on both soft and hard paints. #FIERO allows to shorten the processing time on any type of paint and expresses its maximum finishing capacity in the presence of reflow sensitive, soft and sticky surfaces. While, in the presence of hard or ceramic surfaces, it allows to close the work in only 2 steps in combination with our #AUDACE compound. For these reasons #FIERO is the solution that the detailers were looking for. The whole #Labocosmetica® polish range is odorless and "VOC FREE".

Recommended Pads:

Yellow or Black pad.

Instructions For Use:

With rotorbital spread the product homogeneously at a constant speed of 4.5 on an area of ​​40x40cm until depleted primer recommended medium soft yellow or soft black.



3 TUV Certifications

Labocosmetica is the only company in the sector having 3 certifications, as below:

  1. TUV 9001 (Process and Organization)
  2. TUV 14001 (Environment Friendly)
  3. TUV 18001 (Product Security)

VDA Certification

LaboCosmetica is the first in the world to be certified from a German Bureau, declaring that the products are safe and they do not damage the surfaces.


LaboCosmetica is the only producer declaring the products are without PFAS.

What is PFAS?

PFAS is a persistent harmful chemicals exist in many products, that can lead to adverse human health effects, such as:

  • Low infant birth weights,
  • Effects on the immune system,
  • Cancer (for PFOA), and
  • Thyroid hormone disruption (for PFOS).

 (Read more on PFAS)

OMNIA 2.0 and DERMA CLEANER 2.0 Certification:

EN 1276 - Chemical disinfectants and anti-septics - Bactericidal activity

EN 13697 - Chemical disinfectants and anti-septics - Bactericidal Activity - Without mechanical action

EN 14476 - Chemical disinfectants and anti-septics - Virucidal Activity in the medical area


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