Ready-to-Use Alkaline Pre-Wash
The name was not chosen by chance: INITIO is for those who are still getting familiar with the world of detailing and want to take the first step without making mistakes.
INITIO is the new-generation alkaline pre-wash that is simple, safe, and effective, developed to make the first step into the world of detailing simple, safe, and effective. A ready-to-use alkaline pre-wash that ensures deep cleaning without complications: no dilution, no mistakes.
Spray it, it works, rinse it off. That’s it. But there’s much more behind it.
Thanks to DryShield™ Technology, even when it seems dry, INITIO doesn’t stop: it pauses and resumes working with a jet of water. An invisible barrier that slows evaporation and allows the surfactants to act even under the sun or on hot surfaces.
INITIO. The starting point, done right.
The right beginning that changes everything.
INITIO was born from a concrete need: to create a pre-wash that combines ease of use with professional effectiveness, even for those approaching the world of car care for the first time.
Developed to eliminate the complexity of formulas, dilutions, and accessories, INITIO is designed to work directly on the surface, without intermediate steps or specific tools like the foam gun. This choice is not dictated by a technical limitation, but by design consistency: diluting or foaming it would weaken its power, adding unnecessary variables to a process designed to be fast, direct, intuitive.
The real innovation lies in its invisibility: thanks to DryShield™ Technology, INITIO creates a temporary barrier that slows evaporation and prolongs the cleaning action of the surfactants. Even when it seems dry, the product does not stop: it pauses. At the first contact with water, it reactivates and continues to work.
This feature makes it effective in treating persistent contaminants such as:
- Insect and bee droppings
- Plant sap and resins
- Smog and dry road dirt
- Fuel and oil residues
An essential pre-wash, free of side effects and suitable for all exterior surfaces: paint, plastics, seals, glass, wheels, and even sensitive materials like aluminum.
Compatible with coatings, waxes, and sealants, it does not alter or stress them: it works over them respectfully, ensuring the continuity of existing protections.
VDA certified, it is the only RTU pre-wash to boast this recognition of material safety.
Add some text to tell customers more about your product.
Ready-to-Use Alkaline Pre-Wash
The name was not chosen by chance: INITIO is for those who are still getting familiar with the world of detailing and want to take the first step without making mistakes.
INITIO is the new-generation alkaline pre-wash that is simple, safe, and effective, developed to make the first step into the world of detailing simple, safe, and effective. A ready-to-use alkaline pre-wash that ensures deep cleaning without complications: no dilution, no mistakes.
Spray it, it works, rinse it off. That’s it. But there’s much more behind it.
Thanks to DryShield™ Technology, even when it seems dry, INITIO doesn’t stop: it pauses and resumes working with a jet of water. An invisible barrier that slows evaporation and allows the surfactants to act even under the sun or on hot surfaces.
INITIO. The starting point, done right.
The right beginning that changes everything.
INITIO was born from a concrete need: to create a pre-wash that combines ease of use with professional effectiveness, even for those approaching the world of car care for the first time.
Developed to eliminate the complexity of formulas, dilutions, and accessories, INITIO is designed to work directly on the surface, without intermediate steps or specific tools like the foam gun. This choice is not dictated by a technical limitation, but by design consistency: diluting or foaming it would weaken its power, adding unnecessary variables to a process designed to be fast, direct, intuitive.
The real innovation lies in its invisibility: thanks to DryShield™ Technology, INITIO creates a temporary barrier that slows evaporation and prolongs the cleaning action of the surfactants. Even when it seems dry, the product does not stop: it pauses. At the first contact with water, it reactivates and continues to work.
This feature makes it effective in treating persistent contaminants such as:
- Insect and bee droppings
- Plant sap and resins
- Smog and dry road dirt
- Fuel and oil residues
An essential pre-wash, free of side effects and suitable for all exterior surfaces: paint, plastics, seals, glass, wheels, and even sensitive materials like aluminum.
Compatible with coatings, waxes, and sealants, it does not alter or stress them: it works over them respectfully, ensuring the continuity of existing protections.
VDA certified, it is the only RTU pre-wash to boast this recognition of material safety.
Add some text to tell customers more about your product.